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Memphis Beer Week: List of events at Whole Foods Market in East Memphis

April 15, 2014 By: mike Category: Craft beer, Events, Memphis

The new Whole Foods Market in East Memphis opened its growler-fill station with five beers on tap in January.

The new Whole Foods Market in East Memphis opened its growler-fill station with five beers on tap in January.

The second-annual Memphis Beer Week is coming up next week, and Whole Foods Market in East Memphis will be hosting a different brewery and beer activity each day.

Here is the list of events:

Monday, 4/21: Brooklyn Brewery beer sampling, 5-7 p.m. Free growlers to the first 20 growler fills. Live music.

Tuesday, 4/22: Abita beer sampling, 4-7 p.m. Free growlers to the first 20 growler fills. Live music.

Wednesday, 4/23: Yazoo Brewing Co. beer sampling, 5-7 p.m. Free growlers to the first 20 growler fills. Live music.

Thursday, 4/24: Stone Brewery high gravity beer dinner at The Shack, 7-9 p.m. For $25/person, you will participate in a 4-course dinner paired with different high-gravity beers and get a free growler. There are only 30 spots available so please RSVP to Customer Service, 901-969-4368 extension 210.

Menu:
Fried Pickles in Arrogant Bastard Beer Batter
Tossed Mixed Greens in Grapefruit Slam IPA Vinaigrette with Pecan Crusted Chèvre
Ruination Smoked Salmon with Green Beans / Spare Ribs with Chipotle Smoked Porter BBQ Sauce and Smashed Red Potatoes
Crème Brulee

Friday, 4/25: Ghost River and Whole Foods Market beer/cheese pairing benefiting the Wolf River Conservancy, 6:30 p.m. and 7:30 p.m.

The Wolf River Conservancy is an organization near and dear to both Whole Foods Market and Ghost River Brewery. Experts from both Whole Foods Market and Ghost River will lead you on a beer and cheese tasting tour that is not only delicious and informative but supports a great local organization. It is $10/person and all money goes directly to the Wolf River Conservancy. We will have two seatings – one at 6:30pm and another at 7:30pm. To RSVP, please contact Customer Service at 901-969-4368 extension 210.

Saturday, 4/26: Wiseacre beer sampling, noon-2 p.m.

Whole Foods Market is located at 5014 Poplar Avenue. You can see the full list of official Memphis Beer Week events here.

East Memphis Whole Foods Market to feature 5-tap growler station; new store opens Jan. 14

January 03, 2014 By: mike Category: Craft beer, Events, Memphis

Whole FoodsThe new East Memphis Whole Foods Market, which opens Tuesday, Jan. 14, will feature a growler-fill station with five beers on tap.

Whole Foods’ growler station will be just the latest to hit the Memphis market in the last several weeks. The Growler in Cooper-Young and the Madison Growler Shop inside the Cash Saver on Madison both opened in December.

The 42,000-square-foot Whole Foods Market at 5014 Poplar Avenue will open right next door to the current Poplar location. Among its amenities will be an organic salad bar, in-store smoked barbecue and beer venue, fresh-made gelato, a scratch bakery, natural body care and nutritional supplements, according to a press release.

“We really look forward to opening our doors and bringing Memphis a brand new store nearly twice the size of our current location,” said Jeff Turngren, store team leader for Whole Foods Market, Memphis. “We are expanding our offerings in all departments, and bringing in new products and new experiences for all our customers.”

Whole Foods will host grand opening festivities beginning at 8 a.m. on January 14. From 8 to 8:30 a.m., there will be live music, free coffee and a gift card raffle with cards ranging from $5 -$500. A bread-breaking ceremony, similar to a ribbon-cutting, starts at 8:40am. The new store officially opens at 9 a.m.

The new store will also host WEVL’s Rhythm & Brews, a night of barbecue, beer and live music, on January 16 from 5 to 8 p.m. Tickets are $5 and includes beer sampling and barbecue. Proceeds go to WEVL 89.9.

The existing store closes for good on January 12 at 6 p.m., and it will be demolished to create more parking spaces and outdoor seating.

Whole Foods in East Memphis to host Friday beer samplings for next 4 weeks

October 18, 2013 By: mike Category: Craft beer, Events, Memphis

Whole FoodsStarting today and continuing for the next three Fridays, the Whole Foods Market in East Memphis, 5022 Poplar Avenue, is hosting a Friday evening craft beer tasting on its patio featuring a different brewery each night.

From 4 to 8 p.m., there will be free beer samples and $1.99 longnecks, along with different give-aways and food.

Today’s tasting features Yazoo Brewing Company’s Fall Lager. Yazoo’s Ivan Chester will be on hand for the event. There will be loaded gourmet dogs for sale for $2 and some free snacks, too. There’s also swag with a purchase of a 6-pack or 4-pack, and Hop Project is $1 off.

Here’s the rest of the line-up:

Friday, Oct. 25: Schlafly

Friday, Nov. 1: Wiseacre

Friday, Nov. 8: Sierra Nevada

Whole Foods in East Memphis to host in-store tasting Saturday of Ghost River beers

February 28, 2013 By: mike Category: Breweries, Craft beer, Events, Memphis

Ghost River six-pack

The Whole Foods Market in East Memphis will host an in-store tasting on Saturday, March 2, of beers from Ghost River Brewing.

Ghost River’s Golden Ale, Copperhead Red and Black Magic will be sampled at the event, which runs from 1 to 5 p.m. The store is located at 5022 Poplar Ave.

Ghost River’s Golden Ale is the only beer of the three that you can buy in bottles at retail locations. The Copperhead Red and seasonal Black Magic are available at local restaurants and bars that sell Ghost River beer and can also be purchased from Ghost River’s dock.

In November, the Memphis City Council unanimously approved an ordinance that allows for limited beer tastings at grocery stores and other retailers with city-issued licenses to sell beer for off-premise consumption.