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A.S. Barboro giving away 300 limited-edition Memphis Grizzlies Coors Light cans

April 11, 2013 By: mike Category: Distribution, Events, Memphis

Memphis Grizzlies Coors Light CanA.S. Barbaro is celebrating Tax Day and the Memphis Grizzlies’ playoff berth by giving away free beer next week.

The Memphis-area MillerCoors distributor is giving away 300 limited-edition Memphis Grizzlies 24-ounce cans of Coors Light at an event at FedExForum on Monday, April 15.

The giveaway is first come, first served, and is limited to can per person, 21-years and up.

Here’s more from a press release:

To take Memphians’ minds off of having to pay income taxes, and instead focus our collective consciousness on the great news of the Memphis Grizzlies securing their third consecutive appearance in the NBA playoffs, MillerCoors Beer is giving away free beer on Tax Day at the FedEx Forum, home of the Grizzlies. … To thank A.S. Barboro and MillerCoors for their deeply refreshing support of the Grizzlies, Mayor A.C. Wharton will commemorate the event by giving the key to the city to Barboro General Manager Steve Hegdale. A representative of the Grizzlies will also be on hand to express the team’s thanks for MillerCoors’ support of the Grizzlies.”

WHAT:     Distribution of free, limited-edition Memphis Grizzlies cans of Coors Light

WHEN:     Monday, April 15. ID check starts at 10 a.m. Event begins at 11.

WHERE:  FedExForum, main entrance plaza, 191 Beale Street

More on Yuengling’s planned move to Memphis

October 22, 2010 By: mike Category: Beer in the news, Memphis

YuenglingMore details are emerging about plans by D.G. Yuengling & Son Inc., the nation’s oldest beer maker, to buy a former Coors brewery in Memphis.

Yuengling wants to acquire the 1.3 million-square-foot facility at 5151 E. Raines owned and operated by Hardy Bottling Co., officials said last week.

On Thursday, the Wall Street Journal, quoting owner Dick Yuengling Jr., reported that the purchase price is in “the $20 million range” and the Pennsylvania-based company would make additional investments in machinery.

The purchase could more than double the company’s overall capacity and allow it to expand distribution into states beyond its 13-state eastern U.S. footprint, the Journal reported.

If this deal goes through, we are going to grow very slowly and methodically,” Yuengling told the paper. “We are around for 181 years and we’re in no hurry.”

The Memphis facility would be Yuengling’s fourth brewery and its largest.

According to The Commercial Appeal, the Memphis brewery was opened in 1971 by the Jos. Schlitz Brewing Co. In 1982, the facility changed hands when Stroh Brewery Inc. acquired Schlitz. Then in 1990, Coors bought the Memphis plant.

Carolyn Hardy and a silent partner bought the brewery in 2006, but instead of brewing beer, Hardy Bottling Co. distributed Coors products and packaged nonalcoholic drinks such as Arizona Iced Tea.

This Bud’s for free. But who really wants it?

September 29, 2010 By: mike Category: Beer in the news, Craft beer, Opinion

Who doesn’t like free beer?

Beer titan Anheuser-Busch is betting that drinkers will take that offer and give their flagship brand a second (or third, or forth, or … just fill in the blank) chance today as part of a “National Happy Hour.”

Anheuser-Busch will distribute free 6- to 12-ounce samples of Budweiser at bars and restaurants, depending on local and state rules.

I haven’t heard how this is going to work in Tennessee.

But the gimmick will be held in conjunction with the launch of a new Budweiser ad campaign with the slogan, “Grab some Buds.”

The goal, according to the St. Louis Post-Dispatch, is to revive a brand that saw its U.S. market share peak in 1988 at 26 percent, but declined to 9.3 percent last year.

We want to close that gap,” A-B President Dave Peacock said.

The brewer hopes to eventually hand out 500,000 samples of Budweiser. Last month, Peacock announced plans to “draw a line in the sand” and turn around Budweiser.

The free beer and ad campaign are the first outward signs of how the company plans to do that.

According to a recent story in USA Today, with details from a survey by Brand Keys, Budweiser has fallen from No. 16 in 2003 on a list of brands ranked by customer loyalty, to No. 220 this year. No wonder they’ve decided to give the stuff away.

The promotion comes as upscale consumers are turning to craft beers, the price-conscious are trading down, and others switched to light beers. “It’s a triple whammy,” says Michael Bellas, CEO at Beverage Marketing.

I’ve been known to drink a Budweiser (or 3) on occasion. But beer drinkers’ tastes are changing. We want quality beer we can taste.

While overall beer sales fell by 2 percent last year, the first decline in six years, the craft segment has continued to grow, The Chicago Tribune reported recently. (The Brewers Association defines craft brewers as “independent” brewers with an annual production of beer less than 2 million barrels.)

While craft beers still account for just 4.5 percent of U.S. consumption, sales have increased by about 50 percent over the last five years.

That’s tremendous growth. And as a result, big breweries are trying to get in on the action.

Anheuser-Busch may be making a play at the Craft Brewers Alliance, makers of Redhook and the seller of the Samuel Adams brands, The Street has reported.

MillerCoors, meanwhile, has established an independent division, called Tenth and Blake Beer Co., to bring focus to its craft and import beers, including Blue Moon, Leinenkugel, Peroni, Pilsner Urquell and Grolsch, according to beernews.org.

The number of craft breweries has skyrocketed in the past three decades, from 8 in 1980, to 537 in 1994, to 1,501 in 2008, based on figures from the Brewers Association.

And the industry is delivering with unique beer that boasts of flavor and character unlike anything coming out of St. Louis.

So give me a Sierra Nevada. Give me a Fat Tire.

Keep the free suds, Bud.