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Discovery cans Brew Masters; is ‘Big Beer’ to blame?

April 02, 2011 By: mike Category: Craft beer, Oddities

Brew Masters logo
Well, it’s official. Discovery Channel’s show about the craft beer business, Brew Masters, has been canned.

The  web has been abuzz  this week with accusations that “Big Beer” threatened to pull ads from the Discovery Channel if Brew Masters was kept on the air. Brew Masters stars Dogfish Head’s Sam Caligione, who takes viewers across the globe in search of exotic ingredients for his beers.

The controversy started with a couple of tweets from the Travel Channel’s Anthony Bourdain, host of No Reservations. (No Reservations shares the same production team as Brewmasters.)

Anthony Bourdain's tweets

Other sources have since confirmed the cancellation. Five episodes have aired, though a sixth episode of Brew Masters focusing on a New York rooftop brewpub involving Caligione, may still air when the eatery opens this summer.

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Anyway, if you got hooked on Brew Masters, you’ll appreciate Brew Minions, a parody from the guys at Ska Brewing.

It’s 22-minutes long, which is too damn long. It could use a good edit. But Caligione, who is the butt of many of the jokes, was good-natured enough to make a cameo in the video, and it’s worth checking out.

Brew Minions, A Parody from David Thibodeau on Vimeo.