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Wiseacre’s ‘Men Not Machines’ honors 175th anniversary of The Commercial Appeal

April 20, 2016 By: mike Category: Breweries, Craft beer, Events, Memphis

Wiseacre's Men Not Machines

For 175 years, The Commercial Appeal has covered the news, events and people of Memphis.

The reporters and editors who helped usher the newspaper through the Civil War, Yellow Fever and the Josh Pastner era would no doubt celebrate a hard day’s work with a cold beer.

To mark the newspaper’s anniversary, Memphis’ Wiseacre Brewing Co. has brewed a limited-edition commemorative beer, Men Not Machines, that will be released this week.

The beer — a maibock with popcorn added, or maizebock —  was named after a 1941 article about how “men, not machines make newspapers.”

The release party for the beer will be Friday at Wiseacre’s taproom, 2783 Broad, starting at 4 p.m. Attendance is free, and the first 100 people to buy the beer will receive a commemorative glass.

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