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Memphis’ Wiseacre Brewing expands distribution to Nashville, will add 4th year-round beer

December 15, 2014 By: mike Category: Breweries, Craft beer, Distribution, Memphis

Memphis’ Wiseacre Brewing Co. is expanding its Tennessee footprint as it launches distribution in Nashville today.

Wiseacre LogoWiseacre, which is also adding a fourth beer to its year-round lineup, is partnering with BountyBev to send beer in cans and on draft to the Music City.

Kellan Bartosch, who founded Wiseacre with brother Davin in 2003, said they “feel great about our decision to work with Bounty.”

“They are small and only carry American craft beer, with a knowledgeable and passionate team working there led by (president) Kurt Strickmaker. As we get farther away from Memphis, it is important that we have people who know how to communicate about our beers and our story. Bounty is growing a lot in Nashville right now and are an important part of the way the beer scene is developing there,” Bartosch said via email.

“I should add that our distributor in town (Eagle Distributing) has done a great job and has been crucial to helping us have such a good start. Having good partners on the distribution tier can be a huge plus in helping breweries like Wiseacre, and we take the selection process very seriously.”

Wiseacre is planning special events this week in Nashville for its rollout. Check out the brewery’s Facebook page and Twitter feed for details.

Meanwhile, Wiseacre is adding a fourth beer to its year-round lineup: Gotta Get Up to Get Down, a coffee milk stout that’s previously been released as a special beer.

Gotta Get Up to Get DownWiseacre hopes to have the beer in cans “by the end of the year or early 2015,” Bartosch said.

Gotta Get Up to Get Down joins a year-round lineup that includes Ananda IPA, Tarasque Saison and Tiny Bomb American Pilsener, which recently won a bronze medal at the 2014 Great American Beer Festival.

“We wanted to offer a more malt forward beer,” Bartosch said of Gotta Get Up to Get Down, which features roasted barley, oats and plenty of coffee flavor.

“We heard more feedback about this beer than perhaps any other one-off we made in Year One. Davin made this beer … while he was a brewer in Chicago and won Best in Show at a festival, with 2nd place being Dreadnaught DIPA from 3 Floyds and Bourbon County from Goose Island getting 3rd. Both of those are in the Top 50 on RateBeer.com, so being awarded Best in Show by the Chicago Beer Society over those two is high praise as well. We feel really good about this beer.”

The label art for Gotta Get Up to Get Down — the words look like milk surrounded by steam from coffee — was designed by Rachel Briggs, the artist behind Wiseacre’s other unique labels.

“Milk Stouts use lactose sugar, which is unfermentable and provides a residual dairy sweetness. Unlike the connotations many people associate with the word ‘stout,’ these beers are medium-bodied ranging from 4-6% ABV with GGU2GD being medium-bodied and sitting right in the middle at 5%. So it’s a coffee milk stout, not a coffee stout,” Bartosch said.

“The oats in GGU2GD provide a silky texture and help provides a tan/brown head. The coffee comes from a specifically selected Ethiopian Natural Process Bean from the Konga region of Yirgacheffe, which is the roasted at Metropolis Coffee in Chicago. We could’ve used Folgers or some other random brand, but we’re getting amazing coffee and working with who we believe is the best coffee roaster in the U.S.

“Making great beer is about recipe formulation, great ingredients, great equipment, great execution and great packaging — they are all very, very important. There is a beautiful clean coffee flavor in this beer that’s not overly roasty acidic or acrid. Be prepared for a slight caffeine bump too, thus the name of the uppers of caffeine and downer of booze.”

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