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Memphis’ Wiseacre Brewing expands Mid-South distribution, adds brewery tours

November 14, 2014 By: mike Category: Breweries, Craft beer, Distribution, Memphis

Wiseacre - outside
Press release:

WISEACRE EXPANDS MID-SOUTH DISTRIBUTION, ADDS BREWERY TOURS
Hometown brewery brings Memphis beer to North Mississippi and West Tennessee

Memphis, TN (November 2, 2014) — Memphis-based WISEACRE Brewing Company is sharing the love throughout the Mid-South by introducing its three year-round beers, along with a limited supply of specialty brews, into neighboring markets. Cans and kegs of WISEACRE’s Ananda India Pale Ale, Tarasque Saison, and Tiny Bomb American Pilsner, which was awarded a Bronze medal at the Great American Beer Festival in October, will be distributed in North Mississippi (Desoto County, Oxford, Tupelo, Starkville, Clarksdale) via Clark Beverage and in West Tennessee through Jackson, Tennessee-based Central Distributing. Both distributors will also supply these markets with WISEACRE’s seasonal and limited-edition beers as they are produced periodically throughout the year.

“Since Day One, we’ve had a better start to business than we could have ever imagined,” said WISEACRE’s brewmaster Davin Bartosch. “Whether it’s selling kegs to bars, cans at the retail level, or just across the bar in our Broad Avenue Tap Room, everything has exceeded expectations. The support of the Memphis community and the enthusiasm of WISEACRE fans made the expansion of equipment and staff possible earlier this year, and now they are enabling us to send beer into surrounding markets that have a great connection to Memphis already.”

Kellan Bartosch, Davin’s brother and business partner adds, “Memphis has a natural connection to our region from the history of the Delta Blues to the North Mississippi college student. That culture helps WISEACRE connect to the region as well. As we surveyed the beer and food scenes in Memphis’ surrounding communities, there were already a lot of folks who’d come all the way to our Tap Room to buy our beer and who were excited about getting our beer in their communities. It was just a matter of making sure that we could produce enough to supply those markets without jeopardizing our relationship with our loyal fans here at home. Those supporters, along with the unique tie WISEACRE has to the culture in Memphis, will always be the most important thing to us.”

In addition to expanding markets, WISEACRE will finally open up its doors for tours on to the public for weekly tours. Every Saturday at noon, starting on November 15th; the WISEACRE staff will give up to 40 guests a behind-the-scenes look at how WISEACRE brews its award-winning beer. Reservations can be made at wiseacrebrew.com. Additionally, starting November 13th, WISEACRE’s taproom has expanded hours, staying open until 9PM Thursday through Saturday.

WISEACRE opened in August of 2013 after the brothers gained experience working in the brewing industry around the country. Their brewery and taproom are located at 2783 Broad Ave where they made 27 beers in year one ranging from German lagers, to hoppy American styles, complex and boozy Belgian beers, and barrel aging to boot. For more information visit www.wiseacrebrew.com.

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