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Brothers to open WISEACRE Brewing Co. in Memphis’ Broad Avenue Arts District

February 19, 2013 By: mike Category: Breweries, Craft beer, Memphis

Wiseacre brewing logoBrothers Davin and Kellan Bartosch have announced plans to open up a brewery  in the heart of Memphis’ Broad Avenue Arts District.

WISEACRE Brewing Company, located at 2783 Broad, will feature a 13,000-square-foot brewery with a tap room and backyard patio when it opens later this year.

WISEACRE will join a growing craft beer scene in Memphis that includes Boscos and Ghost River Brewing, along with start-ups Memphis Made Brewing Company and High Cotton Brewing Company that plan to open this year.

Here’s the full press release from WISEACRE:

Local brothers bring craft beer to Broad Street

Memphis, TN (February 18, 2013) – WISEACRE Brewing Company is proud to announce the opening of its new craft brewery located at 2783 Broad, in the heart of Memphis’ Broad Avenue Arts District. The 13,000 square foot brewery will produce a regular lineup of year-round beers as well as a selection of seasonal and limited-edition brews. Scheduled to open later this year, WISEACRE Brewing Company will also feature a tap room in which customers can sample the current offerings, learn about each unique brew and purchase beer to-go.

WISEACRE is the result of two local brothers’ passion for craft beer and their desire to share it with their beloved hometown. Over a handshake at Memphis’ Soul Fish Café some 10 years ago, Davin and Kellan Bartosch, graduates of White Station High School, hatched a plan to learn everything they could about the art of beer and to someday make their own.

Davin’s years of homebrewing preceded his enrollment at Chicago’s Siebel Institute of Technology, the oldest beer brewing school in the country. He later studied at Doeman’s Academy, the acclaimed beer institute in Germany, and graduated salutatorian from his class at World Brewing Academy in 2008. He began his work as a professional brewer at Chicago’s Rock Bottom Brewery, where he received awards and accolades from the Great American Beer Festival, the World Beer Cup and the Festival of Wood & Barrel Aged Beer. Davin has collaborated with leaders in the craft beer movement such as Haymarket, Half Acre and Solemn Oath Brewery as well as restaurants like celebrity chef Rick Bayless’ Frontera Grill.

“I’ve had so much fun experimenting with different ingredients and collaborating with the most creative folks in craft beer. I can’t wait to bring the best of what I’ve learned to our hometown,” Davin said. “Mineral content in water is vital to beer, so Memphis’ artesian wells are a brewmaster’s dream. This is the perfect city to make ridiculously great beer and that’s what we’re going to do.”

While Davin was perfecting his craft, Kellan set about learning the beer business from the ground up, first working for a distributor in Tennessee and eventually moving to Las Vegas to work for Sierra Nevada, one of the first and largest craft beer operations in North America. Charged with growing the Sierra Nevada brand out west, Kellan learned the value of working within the community to engage and educate consumers about craft beer. He developed partnerships with local restaurants, music venues and cultural institutions in order to support the events that local people cared about, a mission that he plans to continue with WISEACRE in Memphis.

“Craft breweries have flourished in great cities across the country because they embrace the local culture and eventually become a part of it,” Kellan said. “We are looking forward to joining forces with other groups, from the local sports teams to the thriving Memphis food scene, to bolster a sense of community and pride.”

In keeping with its focus on community involvement, WISEACRE chose its location on Broad Avenue for the district’s fantastic local restaurant and bar scene, rich history and cultural traditions like the Broad Avenue Art Walk. WISEACRE looks forward to the completion of the Green Line connector from East Memphis to Overton Park and plans to install plenty of bike racks to accommodate customers arriving on two wheels.

“The Broad Avenue Arts District is a destination for people, local and tourist alike, who appreciate craftsmanship, creativity and authenticity – all of which we strive for at WISEACRE,” said Kellan. “With strong leadership from David Wayne Brown and Pat Brown, Robert Montague and the Binghampton Development Corporation, and Loeb Properties, Broad Avenue is only going to get better and we hope to be a huge part of this area’s continued revitalization.”

WISEACRE will host regular brewery tours and beer education classes taught by Davin, an accredited brewmaster, and Kellan, who is Certified Cicerone, the beer world’s equivalent to a credentialed wine Sommelier. WISEACRE’s tap room and backyard patio will not serve food; instead, patrons will be encouraged to order from nearby restaurants or from food trucks, which will make regular visits.

More information about WISEACRE is available at wiseacrebrew.com, on Twitter @wiseacrebrew, and on Facebook.com/wiseacre-brewing-company. Future patrons subscribe to email updates from WISEACRE by emailing SUBSCRIBE to info@wiseacrebrew.com.

2 Comments to “Brothers to open WISEACRE Brewing Co. in Memphis’ Broad Avenue Arts District”

  1. Very cool. So is this:

    The Oxford English Dictionary defines “wiseacre” as “One who thinks himself, or wishes to be thought, wise; a pretender to wisdom; a foolish person with an air or affectation of wisdom.”

    “Wiseacre” is a very old word, and was, in fact, very old before the US Civil War, first appearing way back in the 16th century. Although we pronounce it simply “wise” plus “acre,” it has nothing to do with land area. “Wiseacre” is an adaptation of the Middle Dutch “wijsseggher,” meaning “soothsayer” (“wijs,” wise and “seggher,” sayer). “Wiseacre” has always been used in English in a sarcastic or contemptuous sense, so it never meant simply “wise man.”

    The mutation of “wijsseggher” into “wiseacre” is a good example of the linguistic process called “folk etymology,” whereby an unfamiliar word or element (“seggher”) is modified by some association, often similarity in sound, with a familiar word (“acre”), even if the result makes no sense. The same process gave us “cockroach” from the Spanish “cucaracha,” even though the insect has nothing to do with a rooster (“cock”) or the kind of fish called a “roach.”



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