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New Belgium’s Shift Pale Lager arrives in Memphis

April 03, 2012 By: mike Category: Breweries, Craft beer, Memphis

New Belgium - ShiftThe newest year-round beer from New Belgium, Shift Pale Lager, has landed in Memphis.

The beer made its Bluff City debut Saturday at the River City Brewers Festival and went on sale to the general public Monday. It’s being distributed locally by Budweiser of Memphis. (Check Kroger and Mapco locations for it, as well as your favorite local pub.)

The beer is 5% alcohol by volume and brewed with “the newly developed Nelson Sauvin hop, which brings forth elements of citrus and soft fruit alongside specialty malts and lager yeast,” according to New Belgium.

My take is it’s a crisp, easy-to-drink, hoppy lager, which I definitely would buy.

As for the name, Shift “evokes New Belgium’s tradition of sharing a shift beer at the end of the day to celebrate a job well done.” The Shift can logo has a silver bicycle chain and gears on it.

Shift will be available in 16-ounce cans only and sold in four-pack cartons that are 100 percent recycled content.

It’s the first new beer to come off New Belgium’s recently expanded canning line, which is also producing cans of Fat Tire and Ranger IPA.

1 Comments to “New Belgium’s Shift Pale Lager arrives in Memphis”

  1. David Twombly says:

    Nice! Thanks for the heads up and the quick review.


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