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More on Yuengling’s planned move to Memphis

October 22, 2010 By: mike Category: Beer in the news, Memphis

YuenglingMore details are emerging about plans by D.G. Yuengling & Son Inc., the nation’s oldest beer maker, to buy a former Coors brewery in Memphis.

Yuengling wants to acquire the 1.3 million-square-foot facility at 5151 E. Raines owned and operated by Hardy Bottling Co., officials said last week.

On Thursday, the Wall Street Journal, quoting owner Dick Yuengling Jr., reported that the purchase price is in “the $20 million range” and the Pennsylvania-based company would make additional investments in machinery.

The purchase could more than double the company’s overall capacity and allow it to expand distribution into states beyond its 13-state eastern U.S. footprint, the Journal reported.

If this deal goes through, we are going to grow very slowly and methodically,” Yuengling told the paper. “We are around for 181 years and we’re in no hurry.”

The Memphis facility would be Yuengling’s fourth brewery and its largest.

According to The Commercial Appeal, the Memphis brewery was opened in 1971 by the Jos. Schlitz Brewing Co. In 1982, the facility changed hands when Stroh Brewery Inc. acquired Schlitz. Then in 1990, Coors bought the Memphis plant.

Carolyn Hardy and a silent partner bought the brewery in 2006, but instead of brewing beer, Hardy Bottling Co. distributed Coors products and packaged nonalcoholic drinks such as Arizona Iced Tea.

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