The first cans of Wiseacre Brewing Company beer are hitting Memphis store shelves, albeit slowly.
Wiseacre’s Ananda IPA (6.2% ABV) is now available in six-packs for $7.59 at the Superlo Foods, 4744 Spottswood Avenue, in East Memphis. You can also buy the cans at Wiseacre’s brewery at 2783 Broad Avenue.
Quantities are extremely limited for now as brothers Davin and Kellan Bartosch, founders of Wiseacre, get the new canning line running smoothly and continue to provide beer to the establishments that serve Wiseacre on draft.
“We don’t want anyone who has our beer to run out,” Kellan said.
The brewery has been open for just over a month, and growing to meet the rising demand is a challenge, he added.
So far, Ananda is the only beer that’s been canned, but there are plans to can Wiseacre’s other year-round beer — Tiny Bomb American Pilsner — soon.
In other Wiseacre news, there will be an Oktoberfest celebration at the brewery Saturday from 1 to 8 p.m., featuring the Mighty Souls Brass Band. Wiseacre will be tapping its Oktoberfest beer (5.9% ABV) and there will be German food from Grawmeyer’s. Oktoberfest pints are $1 off if you’re wearing German garb, so wear your lederhosen. Also, if you have a stein with a clearly marked liter line, you can get it filled for $8.
Wiseacre Brewing Company is hosting a fundraiser on Sept. 21 in memory of Memphis native Elijah Carpenter Moore.
The Spirit of the Hill Elijah Moore Memorial will be held at the brewery, 2783 Broad Avenue, from 2:30-6:30 p.m. There will be live music from The Whiskey Rebellion, beer from Wiseacre, local Memphis food trucks, and the Tennessee-Florida game will be playing on a projector screen. There will be koozies and logo T-shirts given out as long as they last.
Donations of $20 are requested and appreciated. The event is open to the public.
All proceeds benefit the Elijah Moore Foundation, which in turn supports the University of Tennessee libraries. Moore attended White Station High School and the University of Tennessee at Knoxville. He was a senior and religious studies major at UT when he died in a motorcycle accident in 2002.
The Spirit of the Hill event is held annually as a tribute to Moore.
Wiseacre Brewing Company will cut the ribbon on its new brewery Wednesday at 2783 Broad Avenue in the heart of Memphis’ Broad Avenue Arts District, with a ceremony featuring Mayor A C Wharton.
The brewery, founded by brothers Davin and Kellan Bartosch, will then open its tap room and patio on Friday, marking the debut of Wiseacre beer in the Memphis market.
The Bartosch brothers are putting the finishing touches on the tap room and brewery, but gave FuzzyBrew a sneak peek inside on Tuesday.
The brewery features a 20-barrel brewhouse, with 200 barrels of fermentation space.
The brothers have been brewing on the system since August 10 and have a limited amount of beer — 40 barrels, or 80 kegs — to start with for the next week and a half.
They’ve been brewing their first two year-round beers — Tiny Bomb American Pilsner and Ananda IPA — as well as a brown ale that will be a special release.
“We’ll alternate through styles,” said Kellan, adding that the special releases will include Oktoberfests, Belgians, IPAs, porters and stouts, often depending on the season or what its brewmaster, Davin, might be craving.
“It’s stuff I want to drink,” Davin added.
The taproom will be open this week on Friday, from 4 to 8 p.m., and Saturday, 1 to 8 p.m. After this weekend, the regular tap room schedule will be Thursdays and Fridays, 4 to 8 p.m., and Saturdays from 1 to 8 p.m.
There will be food trucks with food for sale outside, and beer inside, including tasters, pints and growlers. The tasting room is less a bar and more a place to get to know the beers and the brewery, Kellan said.
“We don’t view it as a huge business opportunity but as a place for people to learn about beer.”
Wiseacre will start distributing its draft beers locally through Budweiser of Memphis in the next few weeks, but don’t expect to see it everywhere, all at once.
They’ll be starting small and growing as they go. “We’re being safe because we don’t want people to run out and get frustrated,” Kellan explained.
And, yes, Wiseacre’s canning line will be installed soon, and Tiny Bomb American Pilsner and Ananda IPA will be available for purchase before year’s end.
But the brothers are taking things one step at a time.
“Quality,” Davin said, “is the most important thing to me.