Memphis beer lovers will have a whole week in 2013 to celebrate their beloved suds.
The inaugural “Memphis Beer Week,” featuring beer events every day, is coming to Memphis on April 21-27.
The week will be presented by Budweiser of Memphis, which recently acquired the craft beer portfolio of Southwestern Distributing. Southwestern’s beer business was sold to Budweiser of Memphis’ parent company, Hand Family Companies.
Memphis Beer Week will kick off with a big party on Sunday, April 21, and throughout the week there will be rare keg tappings, firkins, beer dinners, meet-the-brewer nights, vertical tastings and other events at bars and restaurants around town.
It all culminates on April 27 with the 4th annual Memphis Brewfest at AutoZone Park, “the biggest and baddest festival in town,” said Austin Sawyer, import, craft and specialty brand manager for Budweiser of Memphis.
Memphis Beer Week is still in the planning stages, and a charity partner for the week is still being firmed up. But Sawyer said there will be a “full-out marketing campaign behind it. We’re going to do it right.”
In addition to Budweiser of Memphis’ brands, which now include Ghost River Brewing and Yazoo Brewing Company, Sawyer hopes to involve local homebrewers and as many local and regional craft breweries as possible.
“We’ll do some vertical tastings and beer dinners that your entry-level craft consumer … is going to be excited about. Then we’re going to have the geeky events that I’m going to be all over.”
Check back here for more details as Memphis Beer Week gets closer, and be sure to follow Memphis Beer Week on Twitter at @memphisbeerweek.