Thirty years after the launch of “Know When to Say When,” Anheuser-Busch is unveiling its newest responsible drinking campaign, which relies on the web and social media to raise awareness.
The new site – NationofResponsibleDrinkers.com – asks adults to pledge their commitment to drink responsibly and then share it through Facebook to encourage friends to do the same.
The pledge is three-fold: Respect the legal drinking age. Enjoy responsibly and know when to say when. And be or use a designated driver.
Each pledge is then populated on an interactive map, showing those who have taken the pledge in their communities.
“With close to half a billion adults on Facebook, we see an enormous opportunity to expand our reach to newer generations of adult drinkers – most of whom came of age after Know When to Say When and our earlier responsible drinking campaigns,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. “We’re looking to the future of alcohol responsibility, and we see the potential in social media – with its ability to bring adults together and peer-to-peer persuasion – to help friends and family make smarter choices.”
So there’s your public service announcement for the week. Have a safe and fun July 4.