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Archive for the ‘Distribution’

Nashville’s Tennessee Brew Works to begin distribution in Memphis

September 29, 2014 By: mike Category: Breweries, Craft beer, Distribution, Events, Memphis

Tennessee Brew WorksNashville’s Tennessee Brew Works is bringing its “finely tuned craft beer” to Memphis.

The microbrewery, which just celebrated its first anniversary, has selected A.S. Barboro as its Memphis distribution partner and will start sending kegs of beer to Bluff City bars, restaurants and growler shops this week.

“This is a big moment for us,” said Tennessee Brew Works co-founder Christian Spears, who added the brewery was thrilled to expand west into Memphis. The beer has been available so far in Nashville, Knoxville, Chattanooga and other Middle and East Tennessee locations.

Tennessee Brew Works’ five year-round, or “headliner” beers, will all be available in Memphis at various times. They are Southern WitExtra EasyCutaway IPABasil Ryeman and Country Roots, all low-gravity beers that will be available only on draft for now.

Spears said Southern Wit, which is available at the Tennessee Titans’ LP Field, has become the brewery’s best seller.

He described the brewery’s approach to making beer like that of a homebrewer, and “food is always in mind.”

“We want (the beer) to be unique and interesting … but we also try to make it approachable,” Spears said.

Tennessee Brew Works is planning sampling events at bars and restaurants over the next two weeks — most of them next week — as part of the brewery’s Memphis roll-out. Tennessee Brew Works will also serve its beer at the 5th annual Cooper-Young Regional Beerfest, coming up Oct. 11.

Memphis’ Ghost River Brewing releases Riverbank Red, 2nd year-round beer, in bottles

September 27, 2014 By: mike Category: Breweries, Craft beer, Distribution, Memphis

Ghost River BrewingGhost River Brewing has started bottling Riverbank Red, the Memphis brewery’s Irish-Style Red Ale.

Riverbank Red joins Golden Ale as Ghost River’s two year-round beers in bottles.

Riverbank Red was formerly called Copperhead Red and was the winner of the 2011 Great American Beer Festival silver medal in the Irish-Style Red Ale category — Ghost River’s first and only medal to date. The beer was originally brewed for the Memphis Redbirds.

The 1887 IPA is Ghost River’s third year-round beer, but it’s only available on draft. Ghost River has been bottling Golden Ale since 2011, when a bottling line was added as part of an expansion.

While it may be a few more weeks until Riverbank Red is widely distributed, the Midtown Cash Saver tweeted Friday that the beer was available at the store’s Madison Growler & Bottle Shop.

Brewville @ DeNeuville – People’s Choice Homebrew Competition in Memphis on Saturday

June 16, 2014 By: grant Category: Distribution, Events, History of beer

Brewville Flyer DeNeuville Learning Center will be hosting a people’s choice homebrew competition from 4 p.m. to 7 p.m. Saturday.

Everyone’s a judge — all attendees will be able to vote on best light/dark beer, best name, etc. There will food and live music from the South Side Supper Club.

It benefits the DeNeuville Learning Center, which empowers women through education by offering tuition-free GED prep work and ESL classes.

Doors open at 4 p.m. (or at 3 p.m. if you have a VIP ticket) at the DeNeuville Learning Center (next door to old Ike’s/Fresh Market) on Cooper.

Tickets are $35 general admission to taste the beers and some activities. VIP are $65 (earlier admission, access to full meal, private seating, parking, special beers). Tickets for designated drivers at $20. Purchase tickets online.

Atlanta’s SweetWater Brewing to launch distribution in Memphis next week

June 12, 2014 By: mike Category: Breweries, Craft beer, Distribution, Events, Memphis

SweetWater-LineupThe long-awaited arrival of SweetWater Brewing Company beers in Memphis is finally happening.

The Atlanta-based brewery announced today that it will begin distribution in the Bluff City — in cans, bottles and on draft — starting Monday, June 16. Budweiser of Memphis will be SweetWater’s distribution partner.

Here’s the full press release:

SWEETWATER BREWING COMPANY TAPS INTO MEMPHIS THIS JUNE

Southeastern craft brewery announces distributor, launch events and beer lineup coming to local shelves and taps

ATLANTA (June 2014) – SweetWater Brewing Company is ready to make a move Westward with the announcement it will open up distribution to Memphis, TN later this month. Shortly after the brewery’s $19 million expansion, SweetWater – ranked as one of the nation’s top 20 craft breweries according to the Brewer’s Association – will be bringing its lip-smackin’ lineup to the area on June 16.

Through diligent planning and wholesaler assignments, SweetWater proudly announces they will be working with Budweiser of Memphis to begin flowing in the market. While SweetWater has been available in Eastern parts of the state since 2005, Memphis will round out distribution statewide for thirsty locals. The brewery’s current footprint covers the Southeastern United States including Georgia, Florida, Alabama, Tennessee, North Carolina, South Carolina, Kentucky, Louisiana and Virginia.

“We’ve had our hands full expanding the brewery while simultaneously launching our new can line and conditioning process,” said SweetWater Founder and Big Kahuna Freddy Bensch. “With that under our belts, we’re finally at a place where we feel we’ve ramped up production enough to move further West and bring Memphibians the brews they’ve been training for!”

SweetWater is bringing their notoriously hoppy ales to the area starting with its flagship, 420 Extra Pale Ale, and IPA on draft at bars and restaurants, alongside bottles, cans and Tackle Box variety packs in off-premise grocery, package and specialty bottle shops including:

• 420 Extra Pale Ale – SweetWater’s 420 is a West Coast style pale ale with big hops and a crisp finish. First brewed on April 20, 1997, this beer has developed quite the following in the Southeast. 420 is extremely well-balanced which makes it a perfect introduction to a new town…that’s why we say “drink ‘em if you got ‘em!” Rolling out in six-pack bottles and 12-pack cans.

• SweetWater IPA – This mammoth India Pale Ale (IPA) is dry-hopped to the gills delivering a kick-you-in-the-teeth hop chop. The brew is unfiltered to leave all the natural flavors intact. SweetWater IPA won first place in a blind tasting against 15 of the best IPA’s in the country held by The Atlanta Journal-Constitution. Rolling out in six-pack bottles and 12-pack cans.

• SweetWater Blue – SweetWater Blue is a unique, lighter-bodied wheat ale enhanced with blueberries. This brew’ll give folks a good whiff of a blueberry influence, with a subtle taste and an extra clean finish. This ain’t no fruit beer, but it is our breakfast beer, and perfect for hanging on a warm Memphis day. Rolling out in six-pack bottles.

• SweetWater Tackle Box – The SweetWater Tackle Box variety pack is a hefty 12-pack collection featuring three of SweetWater’s favorite year round brews, along with a fourth catch and release seasonal specialty in each box.

A crew from SweetWater will taste their way around the area with sampling celebrations and sponsored events kicking off Tuesday, June 17 and running throughout the week. For the full schedule and participating locations, visit SweetWater’s Facebook Page.

Online fans can wet their whistles too by following the Tennessee Facebook page for details on how to enter SweetWater’s “Catch a Trout Tap” contest rewarding the first locals to spot their tap handles with free SweetWater Schwag.

To learn more about SweetWater Brewing Company and its full lineup, visit www.sweetwaterbrew.com.