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Archive for the ‘Distribution’

Brewville @ DeNeuville – People’s Choice Homebrew Competition in Memphis on Saturday

June 16, 2014 By: grant Category: Distribution, Events, History of beer

Brewville Flyer DeNeuville Learning Center will be hosting a people’s choice homebrew competition from 4 p.m. to 7 p.m. Saturday.

Everyone’s a judge — all attendees will be able to vote on best light/dark beer, best name, etc. There will food and live music from the South Side Supper Club.

It benefits the DeNeuville Learning Center, which empowers women through education by offering tuition-free GED prep work and ESL classes.

Doors open at 4 p.m. (or at 3 p.m. if you have a VIP ticket) at the DeNeuville Learning Center (next door to old Ike’s/Fresh Market) on Cooper.

Tickets are $35 general admission to taste the beers and some activities. VIP are $65 (earlier admission, access to full meal, private seating, parking, special beers). Tickets for designated drivers at $20. Purchase tickets online.

Atlanta’s SweetWater Brewing to launch distribution in Memphis next week

June 12, 2014 By: mike Category: Breweries, Craft beer, Distribution, Events, Memphis

SweetWater-LineupThe long-awaited arrival of SweetWater Brewing Company beers in Memphis is finally happening.

The Atlanta-based brewery announced today that it will begin distribution in the Bluff City — in cans, bottles and on draft — starting Monday, June 16. Budweiser of Memphis will be SweetWater’s distribution partner.

Here’s the full press release:

SWEETWATER BREWING COMPANY TAPS INTO MEMPHIS THIS JUNE

Southeastern craft brewery announces distributor, launch events and beer lineup coming to local shelves and taps

ATLANTA (June 2014) – SweetWater Brewing Company is ready to make a move Westward with the announcement it will open up distribution to Memphis, TN later this month. Shortly after the brewery’s $19 million expansion, SweetWater – ranked as one of the nation’s top 20 craft breweries according to the Brewer’s Association – will be bringing its lip-smackin’ lineup to the area on June 16.

Through diligent planning and wholesaler assignments, SweetWater proudly announces they will be working with Budweiser of Memphis to begin flowing in the market. While SweetWater has been available in Eastern parts of the state since 2005, Memphis will round out distribution statewide for thirsty locals. The brewery’s current footprint covers the Southeastern United States including Georgia, Florida, Alabama, Tennessee, North Carolina, South Carolina, Kentucky, Louisiana and Virginia.

“We’ve had our hands full expanding the brewery while simultaneously launching our new can line and conditioning process,” said SweetWater Founder and Big Kahuna Freddy Bensch. “With that under our belts, we’re finally at a place where we feel we’ve ramped up production enough to move further West and bring Memphibians the brews they’ve been training for!”

SweetWater is bringing their notoriously hoppy ales to the area starting with its flagship, 420 Extra Pale Ale, and IPA on draft at bars and restaurants, alongside bottles, cans and Tackle Box variety packs in off-premise grocery, package and specialty bottle shops including:

• 420 Extra Pale Ale – SweetWater’s 420 is a West Coast style pale ale with big hops and a crisp finish. First brewed on April 20, 1997, this beer has developed quite the following in the Southeast. 420 is extremely well-balanced which makes it a perfect introduction to a new town…that’s why we say “drink ‘em if you got ‘em!” Rolling out in six-pack bottles and 12-pack cans.

• SweetWater IPA – This mammoth India Pale Ale (IPA) is dry-hopped to the gills delivering a kick-you-in-the-teeth hop chop. The brew is unfiltered to leave all the natural flavors intact. SweetWater IPA won first place in a blind tasting against 15 of the best IPA’s in the country held by The Atlanta Journal-Constitution. Rolling out in six-pack bottles and 12-pack cans.

• SweetWater Blue – SweetWater Blue is a unique, lighter-bodied wheat ale enhanced with blueberries. This brew’ll give folks a good whiff of a blueberry influence, with a subtle taste and an extra clean finish. This ain’t no fruit beer, but it is our breakfast beer, and perfect for hanging on a warm Memphis day. Rolling out in six-pack bottles.

• SweetWater Tackle Box – The SweetWater Tackle Box variety pack is a hefty 12-pack collection featuring three of SweetWater’s favorite year round brews, along with a fourth catch and release seasonal specialty in each box.

A crew from SweetWater will taste their way around the area with sampling celebrations and sponsored events kicking off Tuesday, June 17 and running throughout the week. For the full schedule and participating locations, visit SweetWater’s Facebook Page.

Online fans can wet their whistles too by following the Tennessee Facebook page for details on how to enter SweetWater’s “Catch a Trout Tap” contest rewarding the first locals to spot their tap handles with free SweetWater Schwag.

To learn more about SweetWater Brewing Company and its full lineup, visit www.sweetwaterbrew.com.

Memphis Made Brewing to release limited-edition 750ml bottles of Reverberation, Southern Julep

April 17, 2014 By: mike Category: Breweries, Craft beer, Distribution, Memphis

Starting this weekend, Memphis Made Brewing Co. will be releasing its beer in limited-edition 750ml bottles, all bottled by hand.

Memphis Made - Reverberation

Memphis Made - Southern Julep

Here’s a press release from Memphis Made:

Memphis Made Brewing Starts Hitting the Bottle

Starting Saturday, fans of Memphis Made Brewing Co. will be able to enjoy this local beer a new way: in large bottles.

The small brewery in Cooper Young will be releasing a hand bottled, limited edition batch of Reverberation in 750 milliliter bottles.

Reverberation is a Belgian coffee stout that has served as one of the strictly-seasonal brewery’s winter offerings. We use freshly roasted coffee through a collaboration with Memphis-based Reverb Coffee Co.

The beers will debut at another local business, the Madison Growler and Bottle Shop, located inside the Cash Saver at 1620 Madison.

The Madison Growler opens at 10 a.m. Saturday and will start selling these bottles at noon.

“We are thrilled to be a part of the launch,” Taylor James, Beer Manager at Cash Saver, said. “As a local business it is great that we are able to support a local brewery. This is also the first time in Memphis that a brewery has had a limited release of a 750 milliliter bottle in a grocery store, another first we’re proud to hang our hat on.”

Whole Foods Market in East Memphis will also carry this small batch brew early next week, making it one of two places you can get this brew.

Next week, Memphis Made will be releasing its second bottled beer, Southern Julep, to coincide with Memphis Beer Week.

This Belgian style brown ale is brewed with fresh mint and aged with American oak.

It will have a wider distribution than the Reverberation.

Memphis Made also plans to commit random acts of bottling.

“Since we opened last October, people have been asking us how they can take our beer to go,” Andy Ashby, co-founder of Memphis Made, said. “We’ve always directed them to some of the great growler operations around town, but now they have another option for drinking our beer. It’s all about giving people more choices.”

Adam Shellabarger, a designer with with Midtown design and advertising firm Combustion and a Cooper-Young resident, designed the labels for Memphis Made’s bottles.

Tennessee legislature approves bill to raise alcohol cap on beer

April 14, 2014 By: mike Category: Breweries, Craft beer, Distribution, Government

A bill that will raise the alcohol cap on beer in Tennessee in 2017 was approved today by the state House of Representatives in a 72-12 vote.

The bill, which was approved last week by the state Senate and now heads to the desk of Gov. Bill Haslam for his signature, was spearheaded by the Tennessee Craft Brewer’s Guild through its “Fix the Beer Cap” campaign.

Fix the Beer CapdFor craft beer drinkers, it’s a significant step forward, but not everything many hoped for.

In Tennessee, beer has traditionally been defined as a fermented malt beverage containing 5% or less alcohol by weight. That definition means any beers over that limit — which includes many styles of beers, from Belgians to IPAs to stouts — are considered “high-gravity” beers and can only be purchased in liquor stores.

The bill will increase the 5% limit to 8% ABW. In terms most beer drinkers are familiar with, instead of the current 6.2 alcohol by volume limit, beers up to 10.1% ABV will be allowed on shelves anywhere beer is sold.

An earlier proposal would have increased the ABW limit to 12%, but that was lowered as part of a compromise.

Another concession was this: the bill does not take effect until Jan. 1, 2017, meaning it will be two-and-a-half years before higher-gravity beers are sold outside of liquor stores, and six months after the first bottles of wine are allowed in grocery stores.

“Yes, this is a compromise as far as how high the cap was raised and the timeline for doing so. The committee members indicated to our sponsors that our bills were going nowhere until there was a compromise between the brewers and beer wholesalers on one side, and the liquor retailers and wholesalers on the other,” according to the Fix the Beer Cap Facebook page.

The bill will also have another effect — you’ll likely see more higher-gravity beers sold in Tennessee breweries. The bill included an amendment that allows brewers who hold a high-gravity brewing license to sell high-gravity beers at their breweries without additional licenses, starting July 1, 2014.

Linus Hall, president of the Tennessee Craft Brewers Guild, took to Twitter to celebrate the bill’s passage.

“Progress is progress,” he wrote. “I’ll be drinking to that tonight.”