Archive for the ‘Craft beer’
Whole Foods’ growler station will be just the latest to hit the Memphis market in the last several weeks. The Growler in Cooper-Young and the Madison Growler Shop inside the Cash Saver on Madison both opened in December.
The 42,000-square-foot Whole Foods Market at 5014 Poplar Avenue will open right next door to the current Poplar location. Among its amenities will be an organic salad bar, in-store smoked barbecue and beer venue, fresh-made gelato, a scratch bakery, natural body care and nutritional supplements, according to a press release.
“We really look forward to opening our doors and bringing Memphis a brand new store nearly twice the size of our current location,” said Jeff Turngren, store team leader for Whole Foods Market, Memphis. “We are expanding our offerings in all departments, and bringing in new products and new experiences for all our customers.”
Whole Foods will host grand opening festivities beginning at 8 a.m. on January 14. From 8 to 8:30 a.m., there will be live music, free coffee and a gift card raffle with cards ranging from $5 -$500. A bread-breaking ceremony, similar to a ribbon-cutting, starts at 8:40am. The new store officially opens at 9 a.m.
The new store will also host WEVL’s Rhythm & Brews, a night of barbecue, beer and live music, on January 16 from 5 to 8 p.m. Tickets are $5 and includes beer sampling and barbecue. Proceeds go to WEVL 89.9.
The existing store closes for good on January 12 at 6 p.m., and it will be demolished to create more parking spaces and outdoor seating.
The event will be held Thursday, February 27, at the Pink Palace Museum, 3050 Central Avenue, from 6:30 to 9:30 p.m. It features homebrew and craft beer, food, a silent auction and live music, all for a great cause.
Tickets are $35 in advance and $40 at the door. Tickets cans be purchased online here. The number of tickets available at the door will be limited.
To date, this annual event has raised in excess of $31,000, which has directly benefited the MS Society in continuing to improve the lives of individuals in the Mid-South who suffer from multiple sclerosis. MS is a chronic disease that attacks the central nervous system and affects 400,000 Americans.
After enjoying the success of our inaugural limited-edition beers, Memphis Made Brewing Co. will continue its ever-changing ways and produce seasonals going forward. We will release new beers every three months or so, with many being revisited each year. We will continue to make specialty and one-off beers as well, as evidenced through a partnership with another local business, Reverb Coffee Co., on a stout.
“We’ve enjoyed bringing a variety of styles to the market,” Drew Barton, president and head brewer at Memphis Made, said. “Customers have really responded well to the changing beers so we’ve decided to keep it up instead of focusing on flagship beers.”
Memphis Made will now brew several main beers each season, starting with Lights Out, a dark Belgian style wit beer.
The grain bill for Lights Out consists of more than 90 percent wheat and is darkened with chocolate malt. A light dash of First Gold hops brings balance to the chocolate notes, while Styrian Golding hops blend in with the bitter orange peel and coriander. At 4.2 percent ABV, it’s a very sessionable beer, with hints of chocolate and orange adding some complexity. This beer should start appearing in local bars and restaurants Christmas week.
“Brewing a variety of seasonals really made sense to us,” Andy Ashby, co-founder of Memphis Made, said. “I tend to stick with beers which fit a time of year. For example, I don’t drink a lot of stouts in July. We think of this as a brewery CSA.”
The brewery will continue to brew one-off and other special beers.
Currently, Memphis Made is partnering with Memphis-based coffee roaster Reverb Coffee to produce Reverberation, a Belgian style coffee stout which will be released in late December.
Reverberation will accent stout’s natural coffee flavors with freshly-roasted dark Sumatra coffee from Reverb. At 5.8 percent, it will be a great beer for the winter months. A base of Munich malt gives this brew a strong backbone to hold up all the flavors from the darker malts, the Belgian yeast, and the dark Sumatra coffee.
“Beer and coffee are a great match for each other,” Jeremy Harris, owner of Reverb Coffee Co., said. “Making a coffee stout brings all of the earthy, rich aromas and the robust, chocolatey tastes of coffee to the already complex and rich tastes and aromas of a great beer.”
Harris started Reverb Coffee after graduating from the University of Memphis and doing two years of international mission work.
“While I was out of the country, my love for this city, and my desire to see it become a better city grew,” he said. “I came back to Memphis to start this coffee company in order to hopefully give back to the city and see it achieve a brighter future.
A similar notion inspired Barton and Ashby to start Memphis Made.
“Andy and Drew embody the name of their company,” Harris said. “They are Memphis Made and strive to exemplify that in everything they do. They know this city and want to make it a better place to live.”