Corona Light’s great new ad campaign starring Mark and Stan
Corona Light has rolled out a pair of rhythmic ads featuring a couple of regular joes whose boring lives get a little unpredictable with help from the Mexican import.
The spots are the latest in Corona’s efforts to appeal to a hipper, younger audience, and the first campaign spearheaded by Goodby Silverstein & Partners taking aim at American beers. “We are trying to get the domestic light drinker to think about his choice and trade up to a Corona Light,” Jim Sabia, executive VP-marketing for Crown Imports, told Advertising Age.
Two 30-second commercials have been released to date, one featuring technology-obsessed Mark and the other featuring workout-nut Stan. The two are trudging through life and routine, but break out of their ruts by cracking open a Corona Light.
I found the ads fresh and compelling. Check them out below.




