FuzzyBrew

Corona Light has rolled out a pair of rhythmic ads featuring a couple of regular joes whose boring lives get a little unpredictable with help from the Mexican import.

The spots are the latest in Corona’s efforts to appeal to a hipper, younger audience, and the first campaign spearheaded by Goodby Silverstein & Partners taking aim at American beers. “We are trying to get the domestic light drinker to think about his choice and trade up to a Corona Light,” Jim Sabia, executive VP-marketing for Crown Imports, told Advertising Age.

Two 30-second commercials have been released to date, one featuring technology-obsessed Mark and the other featuring workout-nut Stan. The two are trudging through life and routine, but break out of their ruts by cracking open a Corona Light.

I found the ads fresh and compelling. Check them out below.

I’ve been saving up these videos, which range from funny to freaky, for one awesome beer video round-up. Enjoy!

Goose Island Beer Co. tapped its inner-Hall & Oates, with a nod to “(500) Days of Summer,” for this video promoting the release of 312 Urban Wheat Ale in cans:

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Great 80s haircuts kick off this funny spot from New Zealand’s DB Export Dry, which asks the question of the modern man: “Wine list, sir?” Um, no.:

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In this video(game) for Tallgrass Brewing Co.’ 8-Bit Pale Ale, the hero must collect the hops and get them back in time to make the next batch of beer!

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And then there is this bizarre ad for Flying Dog Brewery’s Wildeman Farmhouse IPA, which Adweek called “the most inexplicable commercial for a new-beer release that you may ever see.”

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Seen an awesome beer video? Give us a shout!

Knoxville’s Marble City Brewing Company, which has been embroiled in a trademark dispute with New Mexico’s Marble Brewery, is getting a new name.

Marble City Brewing Company is becoming Saw Works Brewing Co., reports Knox Beer Snobs.

The new name was inspired by the history of the building that houses the Marble City Brewing Company — it was built in 1960 facilitate the expansion of Wallace Saw Works, once the largest sharpening and refinishing shop of saw blades in the southeast, the blog reports.

But that’s not the only big news from the Knoxville craft brewery.

It’s hired Dave Ohmer, formerly of Woodruff Brewing Company, as Head Brewer, Marble City revealed last week on its Facebook page.

We are excited to announce that we have hired Dave Ohmer as our new Head Brewer, and that he has spent the past several weeks revamping our brewing system, getting us ready to get back to our roots — brewing high-quality, locally-sourced English-style ales. As production ramps back up with Head Brewer Dave at the helm, we’ll be having a few changes at the Quarry for the month of May — call it “Friends Month.” As we’re ordering our grains and getting our yeasts, we want to know what your favorite beers are. So, in addition to a few taps of the “old” Marble City, Dave has picked out several of his favorite beer styles and brands, and for May, we’ll be carrying them in the Quarry. Come on down, try some of our favorite beers, and let us know what you think. And as always, thank you all for supporting and standing by us. Cheers!”

For more on all the changes at Marble City Brewing Co., check out the Knox Beer Snobs blog.

The Great American Beer Festival (GABF) members-only ticket pre-sale begins on Tuesday, July 31, at 11 a.m. CDT. The general public ticket sale opens on Thursday, August 2, also at 11 a.m.

All tickets will be available via Ticketmaster.com.

The Great American Beer Festival, which is held in Denver, has sold out each year for the past five years, and tickets sold out in a matter of days in 2011. So be sure to buy tickets early if you wanna go.

And for more details, the GABF website will be updated for 2012 in the coming weeks.