Will Ferrell, who’s been doing some low-budget ads for the low-budget Old Milwaukee, appeared in a new 30-second spot on Super Bowl Sunday.
But if you missed it, there’s a reason. It apparently only aired in North Platte, Nebraska, Deadspin reports.
It’s since gone viral. Good way to generate some buzz on the cheap.
In the ad, there’s no dogs, talking babies or special effects. Just Will Ferrell strolling through a field, with a sudden ending.
Watch it below.