Colorado’s Oskar Blues Brewing Company, a pioneer in craft beer cans, is coming to Memphis.
The brewery will launch sales in the Bluff City on Sept. 9 through distributor Budweiser of Memphis.
Mama’s Little Yella Pils — which clocks in at 5.3% ABV — will be the only beer available in grocery stores. Meanwhile, in liquor stores, bar and restaurants, you’ll be able to get the higher gravity Dale’s Pale Ale, Deviant Dale’s, Old Chub and Ten FIDY, according to Budweiser of Memphis’ Austin Sawyer.
At launch, Memphis will only be getting cans of Oskar Blues, but draft sales will start about 60 days later, Sawyer said.
There will be samplings, tastings and more on the week of Sept. 9 to promote the start of Oskar Blues distribution here.
“We’ll be all over the city that week,” Sawyer said.