Beers from New York’s Southern Tier Brewing Company started arriving at bars and on retail shelves in Memphis over the last two weeks.
The move is part of Southern Tier’s expansion of its distribution network into Tennessee that was announced in September.
Memphis craft beer lovers can now find three of Southern Tier’s regular offerings — 422 Pale Wheat Ale, Phin & Matt’s Extraordinary Ale and the Porter — as well as the mid-winter seasonal Eurotrash Pilz.
Even more Southern Tier could be on the way as Memphis distributor A.S. Barbaro is working to get its high-alcohol license. A.S. Barbaro is the Memphis area distributor for such brands as Samuel Adams, Schlafly, Lazy Magnolia and Shiner.
“People are demanding that they have a better selection and better choice,” said Ashley Crawford, chain account manager for A.S. Barboro. “We’re in it to give the customer as much choice as possible.”
Southern Tier beers can be found at select Kroger stores, as well as the Cash Saver Plus on Madison, Ike’s on Union and the Walnut Grove Market in Cordova. For on-premise sales, bars and restaurants carrying Southern Tier include both Flying Saucer locations, Young Avenue Deli, Movie & Pizza Co., The Green Beetle, The Beer Garden, Flying Fish, Kudzu’s, Ferraro’s Pizzeria and Pub and Zac’s Bar and Grill.
In operation since 2002, Southern Tier Brewing Company of Lakewood, New York, has grown to produce around 50,000 barrels of beer annually. In the summer of 2012, Southern Tier started construction on an expansion to include a 110-barrel brewhouse to help meet calls for increased production. Prior to this, a new high-speed bottle line was installed in December 2010 followed by a high speed keg line.
Anybody tried any of the Southern Tier beers yet? If so, what did you think? Leave a comment below.