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Miller Lite adds yet another gimmick

April 30, 2012 By: grant Category: Breweries, DIY, Jokes

First it was the tornado neck in its glass bottles, now it’s a punch top in its cans.

Miler Lite has unveiled a new Punch Top Can — the new standard for all Miller Lite and Miller Genuine Draft 12- and 16-ounce cans — that’s  designed to increase airflow and reduce glug, according to the press release on Beerpulse.

I spent a little while the other night trying to replicate and film the punch top on a number of Miller Lites with various objects — old-style can opener, my wife’s car keys, ballpoint pen, hunting knife — to test how well the idea works and how easy it would be to do on any can.

Well, first of all, it’s pretty easy to do this on any can, with just about any pointy thing you can think of. In the course of the experiment, I kept screwing up the video, and subsequently had many Miller Lites to drink. Lets just say the videos are now safely locked away in the FuzzyBrew vault, although I can assure you they are hilarious.

Secondly, a second hole in the top does work, though if you have trouble pouring beer out of a can, be it into glass or mouth, you’ve probably got bigger problems than glug. About the only real application I can see is for chugging contests, when that extra airflow might give you the upper hand against punch-top-unenlightened opponents.

Oh, and here’s a video:

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3 Comments to “Miller Lite adds yet another gimmick”


  1. C’mon, Grant, let’s see some outtakes!!

    1


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