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Wisconsin-based City Brewing to buy former Coors brewery in Memphis

March 30, 2011 By: mike Category: Beer in the news, Breweries, Memphis

City Brewing logoA beer-brewing operation in southeast Memphis that’s been defunct for five years may be making beer again soon.

City Brewing Company LLC, a contract beverage company based in Wisconsin, has struck a deal to buy the former Coors brewery in Memphis, according to multiple reports.

The deal involves the purchase of all assets of Hardy Bottling Co., 5151 East Raines, for $30 million, with plans to restart the brewing operation at the plant, according to The Commercial Appeal newspaper. City Brewing would make another $11 million investment and would put 500 people to work over five years at the plant, which would operate as a contract brewer for other beer and beverage brands.

The Memphis facility was built in 1971 by Joseph Schlitz Brewing Company and was more recently owned by Coors Brewing Company. Since 2006, Hardy Bottling has used the facility for contract packaging of nonalcoholic drinks.

Blues City Brewery LLC, a subsidiary of City Brewing, is seeking a 15-year property tax freeze that would save the company about $6 million. The Memphis deal apparently hinges on approval of the tax break.

City Brewing has production facilities in La Crosse, Wis., where the company is based, and Latrobe, Pa., and has the capacity to package over 60 million cases annually, according to the company’s website.

City Brewing makes beer, malt beverages, teas and energy drinks, though it’s unclear what the company plans to brew in Memphis.

Yuengling, the oldest American-owned brewery, signed a letter of intent in October to buy the Hardy bottling plant for about $20 million, but that deal stalled soon after the much-publicized deal was announced.

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4 Comments to “Wisconsin-based City Brewing to buy former Coors brewery in Memphis”


  1. Disappointed about the Yuengling deal, it would have been a good fit for Memphis.

    Not too excited about the “City Brewing” deal, I hope they don’t make malt liquor, that would be embarrassing. They will probably just produce & package beer for other brewers in some type of co-pack agreement.

    At least it will be more jobs for the community.

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  2. Malt liquor makes money, plan for it to be there in addition to drinks like LOKO and Joose.

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  3. Kendra M Johnson says:

    I am very interested in become part of this brewer. I’m excited about the jobs created in Memphis. I know I will be an asset to the company!

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  4. Kendra M Johnson says:

    Coors have been around for a long time. I recently started doing research about Hardy Bottling Co. Now it’s Time to see how Blues City can bring about a change to Memphis. Let’s Get excited

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